Definition

Noun: 1. A group of related products offered by a company: A "product line" refers to a set of closely related products manufactured and sold by a single company. These products typically share common characteristics, functions, or target the same customer group.

Usage

A "product line" is used to describe a company's collection of products that are connected. It is a business and marketing term. - It is often modified by adjectives describing its quality, breadth, or focus (e.g., extensive product line, core product line, new product line). - Common verbs used with it include have, offer, expand, launch, and manage.

Examples

• The company plans to launch a new product line of eco-friendly cleaning supplies next quarter.
• Their core product line consists of professional photography equipment.
• We need to analyze whether this item fits within our existing product line.
• The automobile manufacturer expanded its product line to include electric SUVs.

Advanced Usage

• "to extend a product line": To add new items to an existing group of related products, often to reach new market segments.
  • The snack brand extended its product line by introducing a spicy variant of its classic chips.
• "product line depth": Refers to the number of variants offered within a single product line (e.g., different sizes, colors, or models of the same product type).
  • The shampoo brand increased its product line depth by adding formulas for curly, straight, and color-treated hair.

Variants and Related Words

• Product family: A broader term sometimes used interchangeably with "product line," though it can imply a larger grouping of related lines.
• Line extension: (Noun) The act of adding a new product to an existing product line.
• Product portfolio: (Noun) The complete range of all products and product lines offered by a company.

Synonyms

• Range of products
• Series (e.g., )
• Family of products

Related Phrases

• "to fill a gap in the product line": To introduce a product that addresses a missing need or category within the existing set of offerings.
  • The new budget model was created to fill a gap in the product line.
• "product line pricing": The strategy of setting price points for different products within a line to reflect their perceived value and relationship to each other.
  • Effective product line pricing encourages customers to trade up to more premium models.

Noun

1. a particular kind of product or merchandise
   • a nice line of shoes