product line
Học thuậtThân thiện
Definition
Noun: 1. A group of related products offered by a company: A "product line" refers to a set of closely related products manufactured and sold by a single company. These products typically share common characteristics, functions, or target the same customer group.
Usage
A "product line" is used to describe a company's collection of products that are connected. It is a business and marketing term. - It is often modified by adjectives describing its quality, breadth, or focus (e.g., extensive product line, core product line, new product line). - Common verbs used with it include have, offer, expand, launch, and manage.
Examples
- The company plans to launch a new product line of eco-friendly cleaning supplies next quarter.
- Their core product line consists of professional photography equipment.
- We need to analyze whether this item fits within our existing product line.
- The automobile manufacturer expanded its product line to include electric SUVs.
Advanced Usage
- "to extend a product line": To add new items to an existing group of related products, often to reach new market segments.
- The snack brand extended its product line by introducing a spicy variant of its classic chips.
- "product line depth": Refers to the number of variants offered within a single product line (e.g., different sizes, colors, or models of the same product type).
- The shampoo brand increased its product line depth by adding formulas for curly, straight, and color-treated hair.
Variants and Related Words
- Product family: A broader term sometimes used interchangeably with "product line," though it can imply a larger grouping of related lines.
- Line extension: (Noun) The act of adding a new product to an existing product line.
- Product portfolio: (Noun) The complete range of all products and product lines offered by a company.
Synonyms
- Range of products
- Series (e.g., )
- Family of products
Related Phrases
- "to fill a gap in the product line": To introduce a product that addresses a missing need or category within the existing set of offerings.
- The new budget model was created to fill a gap in the product line.
- "product line pricing": The strategy of setting price points for different products within a line to reflect their perceived value and relationship to each other.
- Effective product line pricing encourages customers to trade up to more premium models.
Noun
- a particular kind of product or merchandise
- a nice line of shoes